Showing posts with label personal brand. Show all posts
Showing posts with label personal brand. Show all posts

26 July 2009

Lifestyle Choices


















via LOLTATZ, subvia Daily Hitler (some content NSFW).

A lot of people like the image of the archaeologist. Sometimes more than they like archaeology itself. A tattoo is a fine way to proclaim your commitment to being a 'cowboy of science'.

(Though I am concerned. This looks like one of those horrible tiny euro-trowels, rather than a proper Marshalltown).


How much of our love for archaeology is about building a personal identity as an 'archaeologist'? How much of it is really about the work of interpreting, publishing, and teaching?

Is archaeology a 'lifestyle choice'? Is it part of your 'personal brand'?